* Pepsi is a vastly inferior product to Coke, and hasn't had a creative marketing campaign since the "Pepsi Challenge"....which was back in the 80's. Yes, I'm one of those annoying people that watches commercials and judges their effectiveness. You try spending 7 days a week promoting, and switching an "off" button. Not easy.
* The idea of these souped-up Yankee guido fans pissed off because they didn't get their "free" opening day tickets, and only got tickets to a game in June, a few T-Shirts, and all the crappy Pepsi they can drink. I find rich humor in their misery. Full disclosure: I'm Italian, so I am a resident expert on all things Guido.
Those reasons notwithstanding, I am not smiling. If two billion-dollar companies like the Yankees & Pepsi can so massively screw up a HUGE promotion this badly - I mean, it was publicized for days on WFAN, the NY Post and Daily News - how can people trust a small business like mine?
Let me illustrate. When people sign up on Premier List - they receive 1 email a week, 1 text a week, and a phone call about every 2 months. Hardly ridiculous or obtrusive. If people request to be taken off 1 list, or all 3, I do it immediately. All 3 have an "unsubscribe" option, but if people reply to remove, I remove them. Simple as that.
Similarly, when people set up a birthday party, bachelor(ette) party, whatever with me, I lay out the terms in advance and give them exactly what is promised. That's why I have my own Premier List doorperson at each venue - to ensure things go silky-smooth. All bullshit aside, it gives me tremendous pride to help people celebrate an important day for them with their friends & family. Its what I do.
Unfortunately, the world in which we live is full of unethical morons. Some dick promoter is always going to keep texting people after they ask to be removed. Some cocky prick is going to promise a group the world if they set up their party, except when the party arrives at the door, they'll get nothing but blank stares and "sorry, its bottle service only, 4 bottle minimum." Which leads to tears, and screaming. A few days later, I'll hear about their horrifying experience, followed by "sorry Johnny, we should have went with Premier." To which I reply....."No Shit!"
I'll go one better. What I always love is when people reply to my weekly email or text with this:
REMOVE ME FROM THIS LIST IMMEDIATELY. I NEVER SIGNED UP FOR THIS. YOU ARE HARASSING ME AND IF I RECEIVE ANOTHER EMAIL FROM YOU I WILL GO STRAIGHT TO THE POLICE AND THE BETTER BUSINESS BUREU (I know, its spelled "bureau" but these idiots always spell at least a word wrong).
Now.....I am always tempted to write something nasty back - and admittedly, if I receive a message like this at 3 am after drinking, all bets are off! Usually, I just remove them. Why? Because of the Yankees of the world, the Pepsi's of the world, and the dickhead promoters of the world. They lie, scheme, screw up, and bring a normally sane person to their "tipping point." In turn, people think their only recourse is to make threats.